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Lululemon Buying Plan

Hong Kong SAR

in partnership with Liberty Bulley

Overview

Lululemon was founded by Chip Wilson in 1998 in Vancouver, Canada. Full company name is Lululemon Athletica, and specializes in apparel in yoga, running, and training. Not only do they focus on fashion, but also a healthy living and lifestyle. Our goal was to create a 6-month buying plan for Lululemon Hong Kong locations based on market research and upcoming trends. We also had the opportunity to interview a couple of employees at Lululemon that aided us in our research.

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Product Categories

Asia Fit

Lululemon Lab

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(Photo by Lululemon HK)
(Photo by Lululemon HK)

Core Lulu

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Items sold globally and all-year round

Hong Kong
Flagship Store
Causeway Bay

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Customer Persona

  • Ages 16-30​

  • Works out regularly, practical, follows trends

  • Middle to higher class

  • Buying behavior: A lot of touching the products, Customers are mostly young women, older women tend to be shopping for someone else

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(Photo by fool.com)

Merchandise Analysis

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Competitors

Stores near Lululemon Flagship Hong Kong
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We visited these brand's flagship stores near Lululemon, and discovered Sweaty Betty is the closest competitor and Under Armour not yet a direct competitor because the brand is still male dominated.

Trend Forecast(Winter 2020)

Second Skin

Industrial Knits

Liquid Iridescence

Smooth Rubber

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Carbon 38
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Nike
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FILA
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Yeezy
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Unlimited Stretch

Nike
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Chalk Finishes

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Mercury Rising

Yeezy
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Towel Down

@terry_clothing
ASF

Sizes

The average sizes for women in the area are sizes 2-6. Therefore, we will order most of the merchandise in those sizes.
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The profit/loss statement helped us determine the 6-month buying plan
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